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Search Engines from a Webmaster Perspective

tag : Search. Engines. from. Webmaster. Perspective.

By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.

Tens of thousands of web sites compete to achieve top ranking for their chosen keywords and keyword phrases. We've published numerous articles by various SEO experts on linking strategies, optimizing meta tags and page content, and relevant page content. And, undoubtedly, we'll publish many more. Achieving a top ranking for a particular keyword or phrase is a major accomplishment, but the sad fact is that most web sites will never come close to reaching a top 10, a top 30, or even a top 100, listing in any major search engine.

Is it possible to be listed in the top 10 - 30 search results of a major search engine? Yes, possible, just not very likely for the average web site. It's a lot like playing the lottery and with the same appeal. Get your site in the top 10 search results and the payoffs are big - you just need to knock out a few million competitors.

Sunday, April 15, 2007 | Views 544 | Comment(286)

RSS - The Making of a Feed

tag : RSS. Making. Feed.

Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed creators provide content without forcing it on consumers. In fact with RSS consumers are able to choose the content they wish to view.

How to Make an RSS Feed

RSS feeds contain what are referred to as "items". The items are usually connected in some way and contain a common theme or other similarity.

The following feed http://www.notepage.net/feed.xml contains eight items. The items are all SMS and paging related news articles that would likely benefit someone interested in the wireless market.

Each item contains:

title

description

link

The title and description should be written to describe the content and the link should reference the webpage that contains that actual content.

Sunday, April 15, 2007 | Views 99 | Comment(4)

Learn the Lost Art of Touch Typing

tag : Learn. Lost. Art. Touch. Typing.

Computers have replaced typewriters, but two-finger, hunt-and-peck typing can never replace the touch typing of a trained professional.

A recent report by Robert Johnson in the Boston Globe highlights the decline of typing skills. Human resource managers are finding it surprisingly difficult to recruit candidates with the most basic of all office skills. According to Johnson, "the rapid-fire 100-word-per-minute applicant has virtually disappeared. Today, a mere 40 words per minute is enough to gain many administrative jobs."

Paradoxically, as computers are being used by more and more people, it has become apparent that typing is not just a skill required by typist anymore. Strong typing skills are vital when conducting a thorough web search, entering data into a spreadsheet or using any other computer program. Ubiquitous email means that merely doubling your typing speed could save hours each week! Yet many of us persist with the two-finger, hunt-and-peck typing method.

Sunday, April 15, 2007 | Views 91 | Comment(0)

Blog Construction

tag : Blog. Construction.

Blogs like all forms of writing are an art form that takes knowledge and practice to do well.

Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use one of my writing teacher's favorite sayings, "Writing has only existed for one day in the one year that humanity has existed." Speaking and thinking come much easier than writing. These processes just flow out naturally like a river of consciousness; sometimes we hardly have to think about doing them. Anyone and everyone can write words down on paper but that doesn't mean it's 'good writing', myself included. Like most things in life, our society already takes writing for granted which is proving to expose more of our ignorance. Writing is a new form of expression, and if we want to do it in a way that the masses can connect with our ideas, we have to think much more simply and clearly about this art.

Sunday, April 15, 2007 | Views 95 | Comment(1)

Dynamic Pages

tag : Dynamic. Pages.

Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.

Do search engines such as google penalise dynamic pages?

Dynamic pages are used to deliver content from a database to websites - the advantage being that data can be updated and the contents of pages changed without the need to reload pages etc.

Google publishes guidance notes on its site at http://www.google.com/webmasters/2.html and at http://www.google.com/webmasters/guidelines.html

These say that dynamic pages are indexed but that the Googlebot ( Google's spider ) can overwhelm dynamic sites and therefore the amount of pages indexed are limited

Google recommends:- "If you decide to use dynamic pages (i.e. the URL contains a '?' character) be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them small.

How to get dynamic pages indexed

Sunday, April 15, 2007 | Views 87 | Comment(0)